Environmental marketing
Environmental marketing: the partners' involvement
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AUDI : Presentation of an experimental vehicle running on GTL (Gas to Liquid) and restricting the use of motor vehicles in the resort. |
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HALTI : Supplying the 1200 team members with technical clothing manufactured from 50% recycled materials. |
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Coca Cola Company / Powerade : Creation of a selective waste sorting zone on the Snowfront with wooden containers to blend in harmoniously with the existing architecture / specific environment-themed entertainments |
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MILKA : Creation of a "purple piste " aimed at raising public awareness about nature preservation. Restricted use of individual wrappers. |
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Savoie Brand produce : Promotion and use of local produce |
